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Google is hungry for content but that’s not the reason for the E-E-A-T abbreviation, it stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google very much favours and in turn, rewards websites that produce high quality content, which is why when we’re advising on SEO we’re not just interested in cramming in those keywords and search […]
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Being seen online is more critical than ever nowadays from a business, especially for small to medium-sized businesses. Competition is fierce, unless you’re lucky enough to have a very unique selling point. Mastering the art of search engine optimisation (SEO) can transform your visibility and complement your other marketing activities, such as paid online advertising.
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