Being seen online is more critical than ever nowadays from a business, especially for small to medium-sized businesses. Competition is fierce, unless you’re lucky enough to have a very unique selling point. Mastering the art of search engine optimisation (SEO) can transform your visibility and complement your other marketing activities, such as paid online advertising.
Here at Amagence, we’re a small business too but have been serving clients since 2019. Based just outside Stevenage in the leafy village of Benington, we offer a personable approach with bespoke and cost-effective SEO solutions tailored to your business’s unique needs.
The Importance of SEO Services for Small to Medium-Sized Businesses
For SME’s, standing out in a crowded online marketplace can be a little daunting. That’s where our SEO consultancy come in, acting as a guide to what can and equally can’t be done. You’re the experts in your chosen field and its our job to help you articulate that with your online presence, tailoring your content and optimising your site to best work with current SEO guidelines and help to increase the cost effectiveness of any paid advertising you may be doing.
Ultimately we’re looking to get your sites ranking in search results as high as possible. To get your sites details to come up in the first few results for as wide a range of search queries appropriate to your business as possible.
Search results are so bespoke to a user nowadays that ensuring that number one spot on Google is virtually impossible. We all search for things or use phrases in different ways to get the results we want to see. Its our job to work out what those ‘best phrases’ and keywords are and get them working for you.
Do I need to worry about SEO, can’t I just pay for Google Ads?
Technically you could just pay for online advertising such as Google Ads but SEO, or content accuracy and relevance is of vital importance for any campaign to work.
For ads to work, the detail in those ads has to be relevant to that of the site that they’re directing potential clients or customers to. If the advert is saying something that isn’t reflected on your website, then its unlikely that a client or customer is likely to take whatever the next step you need them to.
Google’s exact algorithm for how it ranks sites and attributes quality scores is always changing. But being as accurate and relevant as possible to the services or products you provide is always going to be the best starting point and in the long term provide you with the most cost effective return on your investment, be that paid or with work on your sites SEO.
With the advent of AI and its much wider use by search engines in generating results, the importance of relevant and appropriate content is going to be more important than ever. There’s no room for keyword stuffing or trying to trick Google in to artificially ranking your site higher than someone else’s. Its time to make your content shine!
What’s the benefits of Working with a local SEO agency
We’d always encourage people to choose local, whatever the industry is. But the obvious benefit is that there’s more of an opportunity personalised service, a potentially face to face service, something that’s being lost in today’s modern age. Above all we like to foster trust in the services we can offer and being able to actually meet can go a long way on building a lasting working relationship.
If we’re to learn about your business and needs, there’s no better way than discussing it in person. The opportunity to actually see what your business does and get to know some of the intricacies that can sometimes be missed when you’re doing an online brief or phone call.
How does SEO boost your business growth and is it quick to see results?
The answer lies in visibility but there are a wide range of factors to take in to account. By employing targeted SEO strategies, we look to ensures your business climbs the search engine ranks, making it more accessible to potential clients and customers. Maybe part of that strategy is implementing new pages on your site, encouraging more in the way of blogging, competitive analysis. There’s more to SEO than just keywords. As an example SEO encompasses many aspects including:
- Technical SEO – site speed, mobile friendly design, image resolution, core vitals
- Keyword research – Optimising your site with what the data suggests people are looking for.
- User experience – is the site easy to navigate, appropriate pages for information, is it easy for clients/customers to complete the actions you want them to take
How quickly we see results depends on where we’re starting from. Are you a new business or are you promoting new service or optimising existing content? Either way month on month we should see improvements in your search rankings and in traffic to your website. There’s lots of initial data that we can look at and then assess what impact any strategies and work we’ve done has had.
SEO services & consultancy from Amagence
We’ll work out how Amagence can help you or your business with SEO and achieve the goals and ambitions you have in mind. Take a look at our SEO services by clicking here or feel free to email us at info@amagence.co.uk or call 07710 181812