Why SEO Matters for Your Business or Project
Search Engine Optimisation (SEO) helps your website appear higher in Google and other search engines. It might sound complicated, but with a few simple steps, you can start improving your results and getting more visitors to your website. Remember SEO is a great way to think for the long term and in the shorter term accurate, enticing content is going to complement your other marketing activities.
Be Consistent: Post Regularly
Search engines love fresh content. Try to post regularly, whether that’s a blog once or twice a week or updates to your website pages. Consistency shows your site is active and trustworthy.
Its very easy to be over optimistic on what you want to turn out as content. There’s always going to be elements of your website you can’t always update. You’re not going to change your product descriptions on an ecommerce website every week. This is where blogging or news updates are great. You can link them internally to products, and externally to useful additional information. If you can only manage once a week or even once every two weeks. Doing something consistently, rather than not at all is going to be beneficial in the long term
Think About What Your Customers Are Searching For
Ask yourself: what would my customers type into Google to find my business? What business owners think is going to drive people to a site and the reality can be two very different things. A business owner is very aware of the intricacies of their product. A search on Google is likely to be far less precise. Use these ideas as your starting point for keywords and blog topics. Focus on solving their problems and answering their questions. A tool like https://answerthepublic.com/ is brilliant for finding those questions that are being asked.
Use Simple Keyword Tools For SEO
You don’t need fancy software to find good keywords. Free tools like Google Keyword Planner in Google Ads (you don’t actually have to advertise if you create an account), AnswerThePublic, or Ubersuggest can help you find what people are actually searching for. For tracking of what impact changes in SEO is having to your website and further in-depth analytics there’s SE Ranking or SEM Rush but depending on your need, these, sometimes costly solutions aren’t always necessary.
Add Internal Links
When you write a new blog or update a page, link to other parts of your website. For example, if you mention a product, link directly to its page. Internal links help search engines understand your site and keep visitors exploring your website content longer. As various keywords or search phrases get ranked in search engines, these links become more useful for explaining relevance between the content you’re producing and existing content. An easy example is this link here that takes you through to our SEO Services page in our website.
Blog to Build Your Keywords
Blogging is one of the easiest ways to grow your SEO. Each blog post gives you a chance to use more keywords or longer search terms naturally and to cover topics your audience cares about. Over time, this helps you rank for more search terms.
Target Easy to Rank Keywords
Big brands often dominate high-volume search terms. Instead, look for long-tail keywords. These are phrases or questions your customers might type in, like “best SEO company local to me” or “gentle dog shampoo for sensitive skin”. These are easier to rank for and bring in more targeted visitors. As you build your page trust and domain trust, it makes it easier to target those more competitive search terms.
Keep Your SEO Strategy Simple To Start With
You don’t need to know every SEO rule. The key is to post useful, clear, and regular content that answers your audience’s questions. Focus on helping your website visitor find the information or product they’re looking for, build your expertise on your service, information type or product and your rankings will grow naturally and complement your other marketing activities.
Can we help with your SEO?
For more details take a look at our SEO services here.